CIW Professional Practice Exam 2025 – Complete Study Resource

User engagement in web design pertains to the interaction and activity level of users on a site. This encompasses various metrics and behaviors that indicate how users interact with a website, such as the frequency of visits, time spent on different pages, clicks on links, comments, shares, and any actions users take within the site. High user engagement suggests that visitors find the content relevant and compelling, leading to a better user experience and often resulting in higher retention rates and conversions.

This concept goes beyond mere traffic statistics, focusing instead on how deeply users connect with the content and features of the site. High levels of engagement often translate into a successful site, as they indicate that users are not just passing through but are interested in what the site has to offer. In contrast, simply counting the number of visitors does not necessarily provide insights into user satisfaction or involvement.