CIW Professional Practice Exam 2025 – Complete Study Resource

Question: 1 / 400

What does the term 'bounce rate' measure on a website?

The percentage of visitors who leave after one page

The term 'bounce rate' specifically measures the percentage of visitors who enter a website and then leave without navigating to any other pages within the site. This metric is significant because it indicates how effectively a website engages visitors. A high bounce rate can suggest that the landing page is not relevant to the visitors or that it does not meet their expectations, possibly leading them to exit quickly rather than exploring further.

Understanding bounce rate is crucial for webmasters and marketers as it can signal areas for improvement. For example, optimizing the content, improving the user interface, or enhancing the loading speed of the site could help reduce the bounce rate by encouraging visitors to explore more pages.

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The average time a visitor spends on the site

The total number of pages visited by each user

The rate at which users return to the site

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